《Bring Shopper Insight For ECR》課程大綱
 Overall Introduction
 Basic to shopper understanding
 Shopper Research Method,Tool and Model
 Basic inroduction to Shopper Based KA Cooperation Module
 Customer Assessment
 Strategy Alignment
 Plan Development
 Execution
 Tracking & Evaluation
 Bring Shopper Insight to KA Cooperation Model – What and How
 Shpper Based ECR Applications
 Customer value creation through new products
 Using customer marketing to build customer differentiation
 Smart pricing
 Solution center-beyond category management
 Review

《Bring Shopper Insight For ECR》課程目的
通過對購物者的理解，闡明ECR能提高購物者的滿意度，使學員掌握購物者研究的方法、工具和模型，來提升生意機會。

《Bring Shopper Insight For ECR》適合對象
重點零售客戶管理人員、各類銷售管理人員、零售商采購、營運管理人員、市場推廣相關人員

《Bring Shopper Insight For ECR》所屬分類
市場營銷

《Bring Shopper Insight For ECR》內(nèi)訓服務流程

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