《有效的銷售輔導(dǎo)》課程大綱
有效的銷售輔導(dǎo)
Effective Sales Coaching
1, 銷售團隊面臨的競爭與挑戰(zhàn)
Sales Team in face of the Market competition and challenge
-理解個人與團隊在銷售中的不同意義和作用
understand the role and function of individuals and team in sales
-銷售主管的角色與職責
roles and responsibilities of a sales supervisor
-理解銷售輔導(dǎo)的重要意義
understand important meaning of sales coaching
-基本銷售管理理念的回顧
review of the basic sales management issues
-銷售主管的管理風格分析
managing style analysis of the sales leader
2, 正確地評估你的銷售隊伍的態(tài)度,知識和能力
Correctly evaluate the Attitude,knowledge and skill of your team
-有效的分析你的銷售隊伍的現(xiàn)狀
effectively analyse your team’s situation
-提升銷售戰(zhàn)斗力的幾種選擇及其效果分析
your options and its result analysis towards your team was empowered
-教導(dǎo)與銷售輔導(dǎo)的基本原理
basic principle of the sales coaching and instruction
-常見的忽視銷售輔導(dǎo)的原因
some reasons of ignoring the sales coaching
3, 有效的銷售輔導(dǎo)的內(nèi)容,形式及步驟
Main points, forms and steps of the effective sales coaching
-銷售輔導(dǎo)應(yīng)關(guān)注的要點:
main points of the sales coaching
有效的銷售溝通技巧
effective selling communication skill
銷售步驟與訪客程序
steps and procedures of a selling call
銷售談判技能
Sales negotiation skill
客戶關(guān)系與服務(wù)能力
Customer relation and service skill
銷售效率及資源管理能力
sales efficiency and resource managing skill
-銷售輔導(dǎo)的步驟及形式
Steps and forms of the sales coaching
銷售技能評估和先前溝通
Skills appraisal and previous talking
銷售會議中的輔導(dǎo)及銷售訓(xùn)練與培訓(xùn)
Coaching or training in sales meeting
隨訪客戶的觀察與輔導(dǎo)
Observing by co-visiting
銷售目標和業(yè)績回顧的輔導(dǎo)談話
Coaching talk on sales performance and budget review
輔導(dǎo)溝通中的幾個有效應(yīng)用工具
Some tools for coaching
4, 建立你的學(xué)習型和成長型的銷售團隊
Set up your learning and developing sales team
-“灌能”是一種有效的激勵
empower is an effective inspirit
-優(yōu)秀的銷售教練應(yīng)具備的素質(zhì)
basic quality of a excellent sales coach
-如何讓你的銷售團隊在學(xué)習和輔導(dǎo)中成長,強壯…
make your team growing and strong by learning and coaching
《有效的銷售輔導(dǎo)》所屬分類
市場營銷